When I posted photos to Instagram of our branding I used #branding, which of course can mean either branding of livestock or branding of businesses. Many of the likes the photos got were from people in the business of branding business. Which got me thinking about what our branding would be.

There’s the actual brand:

Branding17_12 (1 of 1).jpg

And the work that goes in behind it.

Carefully curating the herd’s bloodlines and breeding schedule:


So that there are calves to even brand:


Branding17_1 (1 of 1)

And the smoke and manure that go with the process:

By the end of the day, though, it’s less about the cows and more about the friendships, the handshakes, the meal served on paper plates and over laughter, and the legacy that are branded on our hearts.

Branding17_9 (1 of 1)


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